Welcome to the world of
Quality innovator
The Quality Innovator™ label is the new digital label that unites quality and science.
With scientific documentation and transparency, it informs the consumer about the quality, nutritional and functional characteristics of the product, offering consumer value.
How the marking works
The Quality Innovator™ label is provided in collaboration with the Laboratory of Food Chemistry of the University of Athens, while each product carries a unique QR code that leads to a personalized page with:
Laboratory nutritional analyses
Health claims based on official regulations
Available product or process certifications
Technical or functional specifications by category
Why Quality Innovator™
The market is evolving. Demands are increasing. Consumers demand knowledge and information.
Quality Innovator™ was created to deliver just that:
Verified information, structured by scientific bodies, available on the shelf.
By scanning a simple QR code on any product, whether in a physical store or an e-shop, consumers can gain instant access to detailed information about the product they are buying.
Tag
Validity
Value
Εμπιστοσύνη
Vision
Knowledge is power.
Credibility is respect.
We bring scientific testing to the heart of the product - where trust is built with the consumer.
Philosophy
Selection of daily products:
Focus on everyday consumer products.
Notification of analyses and tests:
The analyses are transparent and based on current European and national legislation.
Easy and understandable access:
Scan the unique QR code of each product, with immediate access to all the necessary information.
Forensics
The labelling of the products is accompanied by a unique QR code, which ensures:
Procedure
The process is structured to ensure the absolute reliability of the results of the quality and safety analyses.
It begins with random sampling of final products from retail points twice a year.
Subsequently, the required nutritional analyses are conducted in accordance with Greek and European legislation.
All procedures are carried out under the supervision and coordination of the scientific director of the Laboratory of Food Chemistry at the National and Kapodistrian University of Athens (NKUA), Professor Charalampos Proestos.
The final report, accompanied by the corresponding conclusions from the laboratory analyses, is made available to consumers through a digital platform.
There, each product is assigned a unique QR code, which, when scanned, provides instant access to essential labeling information, health claims, and relevant certifications.
In case a product does not comply with European or National legislation, it is not provided with the corresponding marking, and a correction and review procedure is followed.
CONSUMER VALUE
The term "consumer value" refers to the benefits that consumers receive from the purchase and use of a product or service, compared to the costs they pay for it.
